New Initiatives Analysis:

• pre-work done before a launch to understand product potential in current market.
• development of tracking for new initiatives post the launch date.
• consumer/market analysis to be included in new launch sales presentations.
• retailer specific analysis based on distribution opportunities.

Start-to-Finish Data Analysis:

• development of state-of-the-art tools and templates.
• development of category overviews, business updates, standard scorecards.
• retailer-driven initiatives.
• drilling into data to understand business issues and opportunities.
• ad hoc data analysis

Retailer Initiatives:

• analytical work with retailers who are looking for category management solutions from manufacturers.
• shelving work using spaceman or Intercept, and
• project work behind big payout opportunities at a retailer.

  Others:

• marketing studies on consumer purchase behavior.
• trend studies: impact of Private Label, the aging consumer, aisle studies, etc.
• studies to understand weaknesses vs competitors and turning them into opportunities.